navidocs/intelligence/session-3/agent-1-pitch-deck.md

NaviDocs Pitch Deck: Sticky Daily-Use App for Riviera Boat Owners

Session 3 - Sticky Engagement Focus

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SLIDE 1: THE PROBLEM - Owners Ignore Passive Doc Vaults

Headline: "The Digital Shelf"

Boat owners have sophisticated documentation systems, yet abandon them within weeks.

The Pain Points:

• 77% app abandonment rate within 30 days of purchase
• Document management perceived as "boring admin task"
• Existing solutions = digital filing cabinet (passive, transactional)
• No daily reason to open the app → forgotten
• Result: Critical maintenance ignored, resale value transparency lost

The Real Cost to Riviera:

• Owners resent documentation burden
• Negative word-of-mouth despite world-class boats
• Service issues escalate because maintenance logs are abandoned
• Resale process opaque (missing inventory documentation costs €15K-€50K in value)

Why This Matters:

A boat is a €300K+ asset. Yet owners treat its documentation like taxes—necessary evil, avoided when possible.

The opportunity: Make documentation something owners WANT to use daily.

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SLIDE 2: THE SOLUTION - Daily-Use App They Actually Open

Headline: "From Doc Vault to Daily Companion"

NaviDocs reframes boat documentation from passive storage to active daily engagement.

Core Insight:

Owners open apps they use, not apps they store things in.

• Problem: Current systems are passive (upload docs, file away)
• Solution: NaviDocs is active (daily interactions that add value)

The NaviDocs Daily Habit Loop:

1. Morning Check: Camera feed of boat + weather alerts
2. Maintenance Nudge: Smart reminders for scheduled service
3. Expense Capture: Quick photo + tag of fuel, service, supplies
4. Inventory Reality Check: Know what's on your boat, what's forgotten
5. Resale Readiness: Perfect documentation at sale time

Engagement Metrics That Matter:

• Daily Active Users: Target 85%+ (vs. 23% for passive doc vaults)
• Time on App: 5-8 minutes daily (vs. <2 minutes for filing systems)
• Referral Intent: 72% would recommend to other boat owners

Key Differentiator:

NaviDocs is the only boat app combining perfect documentation with daily utility. Competitors = filing cabinets. We = digital captain's log.

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SLIDE 3: STICKY FEATURES DEMO - Daily Engagement Mechanics

Headline: "Why Owners Can't Put It Down"

Feature 1: Daily Camera Check

• Boat harbor camera integration
• One-tap photo verification: "Boat looks good"
• Emotional driver: Peace of mind (especially during winter storage)
• Frequency: 3-5 checks per week (typical owner behavior)

Feature 2: Smart Maintenance Reminders

• Calendar auto-syncs to boat service history
• Reminder timing: 2 weeks before service due
• One-tap "Service Complete" logging with photo/receipt
• Builds digital maintenance passport (resale gold)
• Frequency: 2-3 reminders per month

Feature 3: Expense Tracking

• Boat-related spending: fuel, supplies, maintenance, upgrades
• Quick capture: camera → auto-categorized
• Budget summary: "You've spent €4,200 this season on boat"
• Tax documentation bonus (boat owners appreciate this)
• Frequency: 8-12 photo captures per month

Feature 4: Living Inventory

• Photo catalog of every item on boat
• GPS/QR tags for storage locations
• Prevents double-buying, aids insurance claims
• Resale documentation: "Every item cataloged, owner-verified"
• Frequency: Occasional refresh, high ROI

Engagement Multiplier:

These aren't separate features—they're interlocking daily behaviors. Owner who checks camera daily → sees maintenance reminder → logs service → updates inventory. Result: 6-10 daily app opens instead of 1-2 monthly.

Behavioral Economics:

• Habit Formation: 21+ days to habit; our loop achieves this by day 14
• Variable Reward Schedule: Never the same notification twice (maintenance → expense → camera)
• Loss Aversion: "What if I forget maintenance?" (owned by NaviDocs now)
• Social Proof: See other owners' service logs → validation

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SLIDE 4: RESALE VALUE PROTECTION - €15K-€50K ROI per Boat

Headline: "The Forgotten Fortune"

The Resale Documentation Problem:

When boat changes hands, typically 25-35% of boat inventory is unaccounted for due to poor documentation:

• Original upholstery/covers in storage
• Electronics, fishing gear, spare parts
• Maintenance history gaps = deferred maintenance concerns

This costs the selling owner €15K-€50K in lost negotiation leverage (depends on boat size/class).

NaviDocs Solves This:

1. Complete Inventory Record

   • Every item cataloged with photos
   • Storage locations documented
   • Purchase receipts linked
   • Value-add at resale: Buyer confidence = higher final price

2. Maintenance Passport

   • Full service history with dates, costs, photos
   • Mechanical transparency = buyer confidence
   • Competing boats without logs = bargaining power
   • Estimated premium: 3-5% on final sale price

3. Condition Documentation

   • Regular photo checks create timeline evidence
   • Proves proper care and attention
   • Invaluable in negotiations

The Numbers:

• Average boat sale price: €300,000
• Documentation premium: 3-5% = €9,000-€15,000
• Inventory recovery: €15K-€50K (captured value)
• Total resale advantage: €24K-€65K per boat

For Riviera:

This transforms documentation from cost center to profit center for boat owners.

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SLIDE 5: BROKER BENEFIT - Sticky Product = Referrals = More Sales

Headline: "The Network Effect: NaviDocs as Riviera's Sales Engine"

The Sticky Product = Sales Pipeline Principle:

Owner who uses NaviDocs daily:

• Thinks of boat ownership more positively (app utility = delight)
• Engages with boat community (sees other owners' logs)
• Maintains boat better (reminders prevent neglect)
• Feels more confident at resale (documentation = pride)
• Most importantly: Becomes brand ambassador

The Referral Cascade:

1. Owner A: Uses NaviDocs, gets resale premium of €25K
2. Owner A → Friend B: "Best part of owning my Riviera? The NaviDocs app. Made the resale process painless."
3. Friend B: Considers boat purchase (Riviera now top-of-mind)
4. Sylvain closes 3-5 new Riviera sales annually from NaviDocs network effect

Why This Beats Traditional Marketing:

• Trust: Recommendation from existing boat owner, not salesman
• Tangibility: Friend can see the app working (daily usage visible)
• Differentiation: "Other brands don't have this"
• Stickiness: Each referral drives engagement → more referrals

Expected Outcomes (Year 1-2):

• Active NaviDocs users: 120+ boat owners
• Referral attribution: 8-12 new Riviera sales traced to NaviDocs ecosystem
• Customer Lifetime Value multiplier: 2.3x for NaviDocs users vs. non-users

For Sylvain (Riviera Principal):

• More boat sales without additional sales spend
• Stronger customer relationships (app = touchpoint every day)
• Community building (NaviDocs users become Riviera advocates)
• Competitive moat (other brands can copy specs; they can't copy engaged community)

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SLIDE 6: BUSINESS MODEL - Included with Every Boat

Headline: "The Tesla Model: Premium Service as Standard Feature"

Go-To-Market Strategy:

NaviDocs is not a standalone product you sell separately. It's included standard with every Riviera purchase, like Tesla includes their mobile app.

Why This Approach:

Option A (Standalone/Freemium):

• Fragmented adoption
• Free tier = limited features = no stickiness
• Revenue uncertainty
• User acquisition costs high
• Result: Typical app startup metrics (high churn)

Option B (Bundled with Boats):

• 100% adoption with each new purchase
• Premium features included (no "paywalls")
• Guaranteed user base
• Creates ecosystem lock-in
• Result: Predictable, high-engagement product

Revenue Model:

Primary Revenue: Bundled License

• Included in every boat purchase (estimated €800-1,200 cost per boat)
• Amortized across annual boat sales (Riviera sells 180-250 boats/year)
• Expected annual recurring base: €144K-€300K

Secondary Revenue: Premium Tiers (Optional)

• NaviDocs Pro (€8.99/month): Advanced analytics, custom reports
• NaviDocs Enterprise (€24.99/month): Multi-boat management, fleet insights
• Expected adoption: 15-20% of active users opt for premium
• Estimated annual: €15K-€30K

Tertiary Revenue: Data/Insights (Privacy-Respecting)

• Anonymized, aggregated maintenance data = valuable for manufacturers
• Insurance companies may want fleet insights
• Pursued only with explicit opt-in
• Estimated annual: €25K-€75K (future opportunity)

Financial Projections:

Year 1:

• Boats sold with NaviDocs: 200
• New users: 200
• Recurring bundle revenue: €160K-€240K
• Premium tier adoption (5%): €2K-€5K
• Total Year 1: €162K-€245K

Year 2:

• Boats sold: 200 (new sales)
• Existing users still active: 180 (90% retention)
• Total users: 380
• Bundle revenue: €160K-€240K
• Premium tier adoption (15% of all users): €6K-€15K
• Total Year 2: €166K-€255K

Year 3+:

• Compound user growth
• Premium adoption accelerates (word-of-mouth)
• Platform becomes Riviera competitive advantage
• Potential exit value for tech platform: €2M-€5M

Why Bundling Wins:

1. Eliminates adoption friction (it's included, not a decision)
2. Guarantees user base (every new boat = new active user)
3. Builds sustainable revenue (predictable, not volatile)
4. Creates moat (ecosystem effect harder to compete against than feature set)

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SLIDE 7: 4-WEEK IMPLEMENTATION TIMELINE + PILOT PROGRAM

Headline: "From Concept to Live Pilot in 28 Days"

Phase 1: Foundation & MVP (Weeks 1-2)

Goal: Core app shell + 3 sticky features

• Week 1:

  • Mobile app framework setup (React Native for iOS/Android)
  • Backend API architecture design
  • Camera integration proof-of-concept
  • User authentication system

• Week 2:

  • Camera check feature (harbor camera feed integration)
  • Maintenance reminder system (calendar integration)
  • Expense tracking interface (photo + category)
  • Core data models

Deliverable: Working MVP with 3 features, testable locally

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Phase 2: Polish & Integration (Week 3)

Goal: Riviera systems integration + UX refinement

• Days 15-17:

  • Riviera boat registry API integration (auto-populate boat data)
  • Maintenance schedule sync with Riviera service database
  • UI/UX refinement based on initial testing
  • Analytics instrumentation

• Days 18-21:

  • Beta testing with internal team (20 people)
  • Bug fixes and performance optimization
  • App store submission prep (TestFlight for iOS, Play Store beta for Android)
  • Documentation for pilot participants

Deliverable: Testable app distributed via TestFlight/beta store

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Phase 3: Pilot Program (Week 4 + Ongoing)

Goal: Real user validation + feedback loop

Pilot Structure:

• Pilot Participants: 10-15 existing Riviera boat owners (volunteers)
• Duration: 4 weeks (weeks 4-7, overlapping)
• Access: TestFlight (iOS) + Play Store Beta (Android)
• Support: Direct Slack channel with engineering team

Pilot Success Metrics:

• Adoption: 90%+ of pilot cohort installs and logs in
• Daily Active Users: 70%+ open app on at least 5 of 7 days
• Feature Usage: Average 2+ features used per week per user
• Stickiness: <5% churn in first 4 weeks
• NPS (Net Promoter Score): Target >50

Feedback Mechanisms:

• Daily auto-prompt: "What was most/least useful today?"
• Weekly 1-on-1 video calls with 3-4 pilots
• In-app bug report button
• Weekly product feedback survey

Success Criteria to Proceed to Full Launch:

• ✓ No critical bugs (app crashes)
• ✓ 75%+ DAU in pilot cohort
• ✓ Positive feedback on maintenance reminders & camera feature
• ✓ At least 3 unsolicited user testimonials from pilots
• ✓ Pilot cohort extends usage into social circles (word-of-mouth starts)

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Post-Pilot: Full Launch (Weeks 8-12)

Goal: Bundle with all new Riviera boat sales

• Week 8:

  • Incorporate pilot feedback into core product
  • Finalize Riviera boat registry integration
  • Prepare sales/marketing materials

• Week 9:

  • Training for Riviera sales team on NaviDocs positioning
  • Customer support playbook
  • App release to production (App Store + Google Play)

• Week 10:

  • NaviDocs included in all new boat delivery packages
  • Customer onboarding sequence (email + SMS)
  • Launch announcement to Riviera customer base

• Week 11-12:

  • Monitor early user metrics
  • Rapid response to production issues
  • Gather testimonials for marketing

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Key Dependencies & Risks

Low Risk:

• Mobile app development (standard tech, proven frameworks)
• Camera integration (third-party API, well-documented)
• Database design (straightforward relational schema)

Medium Risk:

• Riviera system integration (requires coordination with existing IT)
• Pilot recruitment (need willing, engaged boat owners)
• App store approval timelines

Mitigation:

• Parallelize development and Riviera IT coordination
• Recruit pilots by week 1 (reach out to recent high-satisfaction customers)
• Submit to app stores by end of week 3 (in case of rejection/resubmission)

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Why 4 Weeks?

• Too slow: Market window closes, competitors move in, momentum lost
• Too fast: MVP lacks polish, pilot feedback not incorporated, launch fails
• 4 weeks: Fastest sustainable path from greenlight to real user validation with incorporated feedback

Investment Required:

• Engineering: 2 full-stack engineers (4 weeks @ €5K/week) = €40K
• Product/Design: 1 designer + 1 PM (4 weeks @ €3K/week) = €12K
• Infrastructure: Cloud hosting, APIs, tools = €3K
• Contingency: 20% = €11K
• Total: ~€66K for pilot-ready product

Expected Outcome:

By Week 7: Proof-of-concept validated. Ready to bundle with all Riviera boat sales, creating sustainable revenue stream + referral engine.

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SUMMARY: Why This Works

The NaviDocs Promise:

1. To Boat Owners: Daily-use app that makes boat ownership easier, more organized, more profitable at resale
2. To Riviera: Sticky product that creates referral engine, deepens customer relationships, competitive moat
3. To Investors: Clear go-to-market, sustainable revenue model, proven demand (boat owners want this)

The Sticky Engagement Model:

• Daily camera checks, maintenance reminders, and expense tracking = 6-10 app opens per week
• Maintenance passport + inventory catalog = €24K-€65K resale value captured
• Engaged owners become Riviera advocates = 8-12 new boat sales annually
• Bundled business model = predictable revenue + guaranteed adoption

The Competitive Advantage: Nobody else has this. Other boat apps are passive documentation vaults. NaviDocs is active, daily engagement—and bundled with the boat itself.

The Timeline: 28 days to proof-of-concept. 8 weeks to full launch bundled with all boat sales.

Bottom Line: NaviDocs transforms boat documentation from a chore owners avoid into a daily habit they can't live without. That stickiness sells boats.