navidocs/CLOUD_SESSION_1_MARKET_RESEARCH.md

Cloud Session 1: Yacht Sales Market Intelligence

NaviDocs × Riviera Plaisance Opportunity Analysis

Session Type: Market Research Coordinator Lead Agent: Sonnet (strategic intelligence) Swarm Size: 10 Haiku agents Token Budget: $15 (7.5K Sonnet + 50K Haiku) Output: Market analysis + competitive landscape

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Mission Statement

Gather comprehensive market intelligence for Riviera Plaisance Euro Voiles, focusing on recreational motor boat owners (Jeanneau Prestige 40-50ft, €250K-€480K range) and the daily boat management pain points that NaviDocs solves with sticky engagement features.

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Context (Read First)

NaviDocs: Daily boat management app with sticky engagement (cameras, maintenance logs, inventory tracking) that happens to have perfect documentation when you need it.

Meeting: Riviera Plaisance yacht sales agent (Sylvain) - pitch NaviDocs as included service with every boat sale

Riviera Plaisance Euro Voiles Profile:

• Location: Antibes, Golfe Juan, Beaulieu (French Riviera)
• Brands: Jeanneau, Prestige Yachts, Fountaine Pajot, Monte Carlo Yachts
• Volume: 150+ new boats/year, 20,500+ active customers
• Boat Types: Recreational motor boats 40-50ft (€250K-€480K range)
• Owner Profile: Weekend/holiday users (20-40 days/year), NOT crew-managed mega yachts

Current NaviDocs Status:

• 65% complete MVP
• Production-ready architecture (13 tables, 40+ APIs)
• OCR pipeline functional (Tesseract + Google Vision)
• Multi-tenant ready
• Critical Gap: Lacks sticky daily-use features (cameras, maintenance, inventory, contacts)

Key Insights from Local Research:

1. Inventory tracking pain: Owners forget €15K-€50K in upgrades when selling (tender, electronics, blinds)
2. Passive docs don't work: Owners ignore documentation vault until emergency/sale
3. Sticky features needed: Camera check, maintenance log, crew contacts, expense tracking
4. Warranty tracking: Still valuable (€8K-€33K losses) but secondary to daily engagement
5. Search UX critical: No long lists - structured, impeccable search results

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Your Tasks (Spawn 10 Haiku Agents in Parallel)

Agent 1: Recreational Boat Market (Jeanneau Prestige Focus)

Research:

• Jeanneau Prestige 40-50ft market (units sold annually, price range €250K-€480K)
• Riviera Plaisance Euro Voiles volume (150+ boats/year validated)
• Typical owner demographics (age, usage patterns, pain points)
• Boat ownership costs (annual maintenance, storage, upgrades)

Deliverable: Market sizing report for recreational boat segment with citations

Agent 2: Competitor Analysis (Boat Management Apps)

Research:

• Boat management apps (Savvy Navvy, Dockwa, Boat Buddy, BoatVault, DeckDocs)
• Daily engagement features (cameras, maintenance logs, inventory tracking)
• Pricing models (€5-€50/month for consumer apps)
• Feature gaps: Do they solve "forgot €15K tender" problem?
• Customer reviews: What makes boat apps sticky vs abandoned?

Deliverable: Competitive matrix showing NaviDocs differentiation (daily engagement + perfect docs)

Agent 3: Owner Pain Points (Daily Boat Management)

Research:

• What frustrates recreational boat owners? (maintenance tracking, expense tracking, remote monitoring)
• "Forgot to sell the tender" problem - how common is inventory loss at resale?
• Camera/remote monitoring needs (is my boat OK while I'm away?)
• Crew/service contact management (who do I call for cleaning/repairs?)
• Accounting pain (how much am I spending on this boat annually?)

Deliverable: Owner pain point analysis ranked by frequency and financial impact

Agent 4: Inventory Tracking & Resale Value Protection

Research:

• Boat equipment upgrade market (tenders, electronics, deck refinishing, automatic systems)
• Average upgrade spend per boat per year (Jeanneau Prestige 40-50ft owners)
• "Forgotten inventory" problem - how much value is lost at resale?
• Receipt/invoice management for boats (tax deduction, warranty claims, resale documentation)
• Comparable: RV/car inventory tracking solutions

Deliverable: ROI calculator for inventory tracking (€X forgotten value prevented)

Agent 5: Sticky Engagement Feature Research

Research:

• Boat camera/monitoring systems (Siren Marine, GOST, Nautic Alert)
• Maintenance reminder apps (what makes them sticky vs ignored?)
• Expense tracking for recreational vehicles (boats, RVs, classic cars)
• Contact management for boat services (marina, mechanics, cleaners, charter crew)
• User engagement metrics: daily active users for boat apps

Deliverable: Feature prioritization - which sticky features drive daily/weekly engagement?

Agent 6: Search UX Best Practices (Critical for Inventory)

Research:

• Search UX for inventory/asset management (how to avoid long lists?)
• Structured search results (Pinterest, Amazon, Airbnb approaches)
• Filtering/faceting for boat equipment (by zone, category, value, warranty status)
• Mobile-first search (owners check from phone)
• Voice search for boat management ("Show me tender warranty")

Deliverable: Search UX recommendations - impeccable structured results, zero long lists

Agent 7: Pricing Strategy Research (Broker-Included Model)

Research:

• "Included with purchase" software models (Tesla app, luxury car apps)
• Broker/dealer software bundling strategies
• Freemium boat apps (free basic, paid premium features)
• Monthly subscription tolerance (€5-€20/month for boat owners?)
• Revenue share models (broker pays €X per boat sold, owner pays ongoing)

Deliverable: Pricing recommendation for "included with every Riviera boat" model

Agent 8: Home Assistant & Camera Integration Research

Research:

• Home Assistant boat monitoring setups (camera feeds, bilge sensors, battery monitoring)
• Marine camera systems compatible with HA (Hikvision, Reolink, marine-rated cameras)
• Boat monitoring hardware (Victron, Siren Marine, GOST integrations)
• Remote boat access use cases (security, maintenance alerts, peace of mind)
• API integration patterns (webhook, MQTT, REST)

Deliverable: Technical feasibility report for Home Assistant/camera integration

Agent 9: Broker Sales Objection Research

Research:

• Why brokers resist including software with boat sales (complexity, support burden)
• Owner adoption challenges (will they actually use it after purchase?)
• Sticky product examples (what makes owners keep using bundled software?)
• Success stories: software included with high-ticket purchases (luxury cars, boats, RVs)
• "I already use X" objections (existing boat management apps)

Deliverable: Objection handling playbook for Sylvain meeting

Agent 10: Evidence Synthesis

Research:

• Compile all findings from Agents 1-9
• Cross-reference data for consistency
• Identify gaps requiring additional research
• Flag unverified claims needing validation

Deliverable: Master evidence database with citations

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IF.optimise Protocol

Token Efficiency Targets:

• Use Haiku for all web research and data extraction
• Use Sonnet only for final synthesis and strategic analysis
• Target: 70% Haiku delegation (10% better than 14-day sprint)

Cost Tracking:

• Report token consumption per agent
• Alert if exceeding $15 budget
• Switch to Haiku-only mode if approaching limit

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Output Format

Deliverable 1: Market Analysis Report

File: session-1-market-analysis.md

Structure:

# Yacht Sales Market Intelligence Report
## Mediterranean Focus - Riviera Plaisance Opportunity

### Executive Summary
- Market size: [€X billion, Y thousand yachts sold annually]
- Riviera broker market: [Z brokerages, avg A boats/year]
- Opportunity: [€B revenue potential for NaviDocs]

### Market Sizing
[Agent 1 findings with citations]

### Competitive Landscape
[Agent 2 competitive matrix]

### Broker Pain Points
[Agent 3 pain point analysis]

### Value Proposition
[Agent 4 ROI calculator data]

### Regulatory Requirements
[Agent 5 compliance checklist]

### Charter Fleet Market
[Agent 6 charter feature needs]

### Pricing Strategy
[Agent 7 pricing recommendations]

### Integration Partnerships
[Agent 8 integration targets]

### Sales Enablement
[Agent 9 objection handling]

### Evidence Quality
[Agent 10 verification status]
- Total claims: X
- Verified claims: Y (Z%)
- Citations: [if://citation/uuid list]

Deliverable 2: Citations Database

File: session-1-citations.json

Format:

{
  "session_id": "if://conversation/navidocs-session-1-2025-11-13",
  "citations": [
    {
      "citation_id": "if://citation/market-size-mediterranean-yachts",
      "claim": "Mediterranean yacht sales market is €2.3B annually",
      "sources": [
        {
          "type": "web",
          "url": "https://example.com/yacht-market-report-2024",
          "accessed": "2025-11-13T10:00:00Z",
          "hash": "sha256:..."
        }
      ],
      "status": "verified",
      "created_by": "if://agent/session-1/haiku-1"
    }
  ]
}

Deliverable 3: Session Handoff

File: session-1-handoff.md

Structure:

# Session 1 Handoff to Session 2

## Mission Accomplished
- [x] Market analysis complete
- [x] Competitive landscape mapped
- [x] Pain points identified
- [x] Evidence database compiled

## Key Findings for Session 2
1. Market opportunity: €X million
2. Top 3 competitor gaps: [list]
3. Critical broker pain: [time spent on documentation]
4. Regulatory requirements: [jurisdictions covered]

## Blockers for Next Session
- [ ] Need technical specs for MLS integration (Agent 8 flagged)
- [ ] Pricing model requires cost analysis (Agent 7 flagged)

## Token Consumption
- Total: 52,450 tokens ($0.86)
- Sonnet: 7,200 tokens
- Haiku: 45,250 tokens
- Efficiency: 71% Haiku delegation ✅

## Evidence Quality
- Total claims: 47
- Verified: 42 (89%)
- Unverified: 5 (flagged for Session 5 Guardian review)

## Next Session Input
Read: session-1-market-analysis.md, session-1-citations.json
Focus: Technical integration architecture for broker CRM, MLS, Home Assistant

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IF.TTT Compliance Checklist

• All claims have ≥2 source citations
• File hashes (SHA-256) for all web sources
• Agent token consumption logged
• Unverified claims flagged
• Session handoff document created
• GitHub commit with citation references

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Success Criteria

Minimum Viable Output:

• Market size quantified (€X billion, Y thousand yachts)
• Top 5 competitors identified with pricing
• 3-5 critical broker pain points documented
• ROI calculator inputs compiled
• Evidence quality >85% verified

Stretch Goals:

• Integration partnership targets identified
• Sales objection handling playbook complete
• Charter fleet market analysis included

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Start Command: Deploy this prompt to Claude Code Cloud with GitHub repo access End Condition: All deliverables committed to dannystocker/navidocs repo under intelligence/session-1/