navidocs/CLOUD_SESSION_1_MARKET_RESEARCH.md

# Cloud Session 1: Yacht Sales Market Intelligence
## NaviDocs × Riviera Plaisance Opportunity Analysis

**Session Type:** Market Research Coordinator
**Lead Agent:** Sonnet (strategic intelligence)
**Swarm Size:** 10 Haiku agents
**Token Budget:** $15 (7.5K Sonnet + 50K Haiku)
**Output:** Market analysis + competitive landscape

---

## Mission Statement

Gather comprehensive market intelligence for Riviera Plaisance Euro Voiles, focusing on **recreational motor boat owners** (Jeanneau Prestige 40-50ft, €250K-€480K range) and the daily boat management pain points that NaviDocs solves with sticky engagement features.

---

## Context (Read First)

**NaviDocs:** Daily boat management app with sticky engagement (cameras, maintenance logs, inventory tracking) that happens to have perfect documentation when you need it.

**Meeting:** Riviera Plaisance yacht sales agent (Sylvain) - pitch NaviDocs as included service with every boat sale

**Riviera Plaisance Euro Voiles Profile:**
- **Location:** Antibes, Golfe Juan, Beaulieu (French Riviera)
- **Brands:** Jeanneau, Prestige Yachts, Fountaine Pajot, Monte Carlo Yachts
- **Volume:** 150+ new boats/year, 20,500+ active customers
- **Boat Types:** Recreational motor boats 40-50ft (€250K-€480K range)
- **Owner Profile:** Weekend/holiday users (20-40 days/year), NOT crew-managed mega yachts

**Current NaviDocs Status:**
- 65% complete MVP
- Production-ready architecture (13 tables, 40+ APIs)
- OCR pipeline functional (Tesseract + Google Vision)
- Multi-tenant ready
- **Critical Gap:** Lacks sticky daily-use features (cameras, maintenance, inventory, contacts)

**Key Insights from Local Research:**
1. **Inventory tracking pain:** Owners forget €15K-€50K in upgrades when selling (tender, electronics, blinds)
2. **Passive docs don't work:** Owners ignore documentation vault until emergency/sale
3. **Sticky features needed:** Camera check, maintenance log, crew contacts, expense tracking
4. **Warranty tracking:** Still valuable (€8K-€33K losses) but secondary to daily engagement
5. **Search UX critical:** No long lists - structured, impeccable search results

---

## Your Tasks (Spawn 10 Haiku Agents in Parallel)

### Agent 1: Recreational Boat Market (Jeanneau Prestige Focus)
**Research:**
- Jeanneau Prestige 40-50ft market (units sold annually, price range €250K-€480K)
- Riviera Plaisance Euro Voiles volume (150+ boats/year validated)
- Typical owner demographics (age, usage patterns, pain points)
- Boat ownership costs (annual maintenance, storage, upgrades)

**Deliverable:** Market sizing report for recreational boat segment with citations

### Agent 2: Competitor Analysis (Boat Management Apps)
**Research:**
- Boat management apps (Savvy Navvy, Dockwa, Boat Buddy, BoatVault, DeckDocs)
- Daily engagement features (cameras, maintenance logs, inventory tracking)
- Pricing models (€5-€50/month for consumer apps)
- Feature gaps: Do they solve "forgot €15K tender" problem?
- Customer reviews: What makes boat apps sticky vs abandoned?

**Deliverable:** Competitive matrix showing NaviDocs differentiation (daily engagement + perfect docs)

### Agent 3: Owner Pain Points (Daily Boat Management)
**Research:**
- What frustrates recreational boat owners? (maintenance tracking, expense tracking, remote monitoring)
- "Forgot to sell the tender" problem - how common is inventory loss at resale?
- Camera/remote monitoring needs (is my boat OK while I'm away?)
- Crew/service contact management (who do I call for cleaning/repairs?)
- Accounting pain (how much am I spending on this boat annually?)

**Deliverable:** Owner pain point analysis ranked by frequency and financial impact

### Agent 4: Inventory Tracking & Resale Value Protection
**Research:**
- Boat equipment upgrade market (tenders, electronics, deck refinishing, automatic systems)
- Average upgrade spend per boat per year (Jeanneau Prestige 40-50ft owners)
- "Forgotten inventory" problem - how much value is lost at resale?
- Receipt/invoice management for boats (tax deduction, warranty claims, resale documentation)
- Comparable: RV/car inventory tracking solutions

**Deliverable:** ROI calculator for inventory tracking (€X forgotten value prevented)

### Agent 5: Sticky Engagement Feature Research
**Research:**
- Boat camera/monitoring systems (Siren Marine, GOST, Nautic Alert)
- Maintenance reminder apps (what makes them sticky vs ignored?)
- Expense tracking for recreational vehicles (boats, RVs, classic cars)
- Contact management for boat services (marina, mechanics, cleaners, charter crew)
- User engagement metrics: daily active users for boat apps

**Deliverable:** Feature prioritization - which sticky features drive daily/weekly engagement?

### Agent 6: Search UX Best Practices (Critical for Inventory)
**Research:**
- Search UX for inventory/asset management (how to avoid long lists?)
- Structured search results (Pinterest, Amazon, Airbnb approaches)
- Filtering/faceting for boat equipment (by zone, category, value, warranty status)
- Mobile-first search (owners check from phone)
- Voice search for boat management ("Show me tender warranty")

**Deliverable:** Search UX recommendations - impeccable structured results, zero long lists

### Agent 7: Pricing Strategy Research (Broker-Included Model)
**Research:**
- "Included with purchase" software models (Tesla app, luxury car apps)
- Broker/dealer software bundling strategies
- Freemium boat apps (free basic, paid premium features)
- Monthly subscription tolerance (€5-€20/month for boat owners?)
- Revenue share models (broker pays €X per boat sold, owner pays ongoing)

**Deliverable:** Pricing recommendation for "included with every Riviera boat" model

### Agent 8: Home Assistant & Camera Integration Research
**Research:**
- Home Assistant boat monitoring setups (camera feeds, bilge sensors, battery monitoring)
- Marine camera systems compatible with HA (Hikvision, Reolink, marine-rated cameras)
- Boat monitoring hardware (Victron, Siren Marine, GOST integrations)
- Remote boat access use cases (security, maintenance alerts, peace of mind)
- API integration patterns (webhook, MQTT, REST)

**Deliverable:** Technical feasibility report for Home Assistant/camera integration

### Agent 9: Broker Sales Objection Research
**Research:**
- Why brokers resist including software with boat sales (complexity, support burden)
- Owner adoption challenges (will they actually use it after purchase?)
- Sticky product examples (what makes owners keep using bundled software?)
- Success stories: software included with high-ticket purchases (luxury cars, boats, RVs)
- "I already use X" objections (existing boat management apps)

**Deliverable:** Objection handling playbook for Sylvain meeting

### Agent 10: Evidence Synthesis
**Research:**
- Compile all findings from Agents 1-9
- Cross-reference data for consistency
- Identify gaps requiring additional research
- Flag unverified claims needing validation

**Deliverable:** Master evidence database with citations

---

## IF.optimise Protocol

**Token Efficiency Targets:**
- Use Haiku for all web research and data extraction
- Use Sonnet only for final synthesis and strategic analysis
- Target: 70% Haiku delegation (10% better than 14-day sprint)

**Cost Tracking:**
- Report token consumption per agent
- Alert if exceeding $15 budget
- Switch to Haiku-only mode if approaching limit

---

## Output Format

### Deliverable 1: Market Analysis Report
**File:** `session-1-market-analysis.md`

**Structure:**
```markdown
# Yacht Sales Market Intelligence Report
## Mediterranean Focus - Riviera Plaisance Opportunity

### Executive Summary
- Market size: [€X billion, Y thousand yachts sold annually]
- Riviera broker market: [Z brokerages, avg A boats/year]
- Opportunity: [€B revenue potential for NaviDocs]

### Market Sizing
[Agent 1 findings with citations]

### Competitive Landscape
[Agent 2 competitive matrix]

### Broker Pain Points
[Agent 3 pain point analysis]

### Value Proposition
[Agent 4 ROI calculator data]

### Regulatory Requirements
[Agent 5 compliance checklist]

### Charter Fleet Market
[Agent 6 charter feature needs]

### Pricing Strategy
[Agent 7 pricing recommendations]

### Integration Partnerships
[Agent 8 integration targets]

### Sales Enablement
[Agent 9 objection handling]

### Evidence Quality
[Agent 10 verification status]
- Total claims: X
- Verified claims: Y (Z%)
- Citations: [if://citation/uuid list]
```

### Deliverable 2: Citations Database
**File:** `session-1-citations.json`

**Format:**
```json
{
  "session_id": "if://conversation/navidocs-session-1-2025-11-13",
  "citations": [
    {
      "citation_id": "if://citation/market-size-mediterranean-yachts",
      "claim": "Mediterranean yacht sales market is €2.3B annually",
      "sources": [
        {
          "type": "web",
          "url": "https://example.com/yacht-market-report-2024",
          "accessed": "2025-11-13T10:00:00Z",
          "hash": "sha256:..."
        }
      ],
      "status": "verified",
      "created_by": "if://agent/session-1/haiku-1"
    }
  ]
}
```

### Deliverable 3: Session Handoff
**File:** `session-1-handoff.md`

**Structure:**
```markdown
# Session 1 Handoff to Session 2

## Mission Accomplished
- [x] Market analysis complete
- [x] Competitive landscape mapped
- [x] Pain points identified
- [x] Evidence database compiled

## Key Findings for Session 2
1. Market opportunity: €X million
2. Top 3 competitor gaps: [list]
3. Critical broker pain: [time spent on documentation]
4. Regulatory requirements: [jurisdictions covered]

## Blockers for Next Session
- [ ] Need technical specs for MLS integration (Agent 8 flagged)
- [ ] Pricing model requires cost analysis (Agent 7 flagged)

## Token Consumption
- Total: 52,450 tokens ($0.86)
- Sonnet: 7,200 tokens
- Haiku: 45,250 tokens
- Efficiency: 71% Haiku delegation ✅

## Evidence Quality
- Total claims: 47
- Verified: 42 (89%)
- Unverified: 5 (flagged for Session 5 Guardian review)

## Next Session Input
Read: session-1-market-analysis.md, session-1-citations.json
Focus: Technical integration architecture for broker CRM, MLS, Home Assistant
```

---

## IF.TTT Compliance Checklist

- [ ] All claims have ≥2 source citations
- [ ] File hashes (SHA-256) for all web sources
- [ ] Agent token consumption logged
- [ ] Unverified claims flagged
- [ ] Session handoff document created
- [ ] GitHub commit with citation references

---

## Success Criteria

**Minimum Viable Output:**
- Market size quantified (€X billion, Y thousand yachts)
- Top 5 competitors identified with pricing
- 3-5 critical broker pain points documented
- ROI calculator inputs compiled
- Evidence quality >85% verified

**Stretch Goals:**
- Integration partnership targets identified
- Sales objection handling playbook complete
- Charter fleet market analysis included

---

**Start Command:** Deploy this prompt to Claude Code Cloud with GitHub repo access
**End Condition:** All deliverables committed to `dannystocker/navidocs` repo under `intelligence/session-1/`