navidocs/docs/roadmap/VERTICALS_AND_HORIZONTALS.md

# NaviDocs: Verticals & Horizontals Strategy

**Last Updated:** 2025-10-19
**Purpose:** Define industry verticals and cross-cutting horizontal features
**Strategy:** Build horizontals once, deploy across all verticals

---

## Overview

NaviDocs follows a **platform strategy**: Build core horizontal features (document management, OCR, search, time tracking, etc.) once, then deploy them across multiple industry verticals with vertical-specific customization.

**Key Principle:** 80% shared platform, 20% vertical-specific features

---

## Quick Reference: Verticals × Horizontals Matrix

| Horizontal Feature | Built | Boating (v1) | Marina (v2) | Property (v3) | Fleet (v4) |
|-------------------|-------|--------------|-------------|---------------|------------|
| **H1** Document Management | v1.0 | v1.0 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H2** OCR Processing | v1.0 | v1.0 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H3** Intelligent Search | v1.0 | v1.0 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H4** Multi-Tenant | v1.1 | v1.1 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H5** Time Tracking | v1.1 | v1.1 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H6** Photo Proof of Work | v1.1 | v1.1 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H7** Automated Invoicing | v1.1 | v1.1 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H8** Equipment Tracking | v1.2 | v1.2 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H9** Warranty Management | v1.2 | v1.2 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H10** Vendor Management | v1.2 | v1.2 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H11** Task Assignment | v1.3 | v1.3 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H12** Voice-to-Text Logs | v1.3 | v1.3 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H13** Compliance & Audit | v1.4 | v1.4 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H14** Insurance Vault | v1.4 | v1.4 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H15** Tax-Ready Reports | v1.4 | v1.4 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H16** Offline-First PWA | v1.0 | v1.0 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |
| **H17** Mobile Apps | v1.1 | v1.1 ✓ | v2.0 ✓ | v2.5 ✓ | v3.0 ✓ |

**Key:**
- **Built**: Version when horizontal feature is first developed
- **Boating**: v1.0-v1.4 (2025-2026) - Build all horizontals H1-H17
- **Marina**: v2.0 (2027) - Reuse all H1-H17 with marina UI
- **Property**: v2.5 (2027) - Reuse all H1-H17 with property UI
- **Fleet**: v3.0 (2028) - Reuse all H1-H17 with fleet UI

**Platform Strategy:** Build once (Boating vertical), deploy everywhere (Marina, Property, Fleet) with 20% UI customization per vertical.

---

## Verticals (Industry Markets)

Industry-specific markets NaviDocs will serve, in order of priority.

### V1: Boating & Yacht Management (2025-2026)

**Market Segments:**
1. **Individual Boat Owners** (v1.0) - Single boat, personal use
2. **Yacht Management Companies** (v1.1) - Manage 2-10 yachts for absent owners
3. **Professional Captains** (v1.1) - Part-time maintenance managers
4. **Marine Service Providers** (v1.1) - Cleaners, day workers, technicians

**Entity Hierarchy:**
```
Organization (Zen Yacht Management)
└── Entity (Boat: Prestige F4.9 "Sea Breeze")
    └── Sub-Entity (System: Engine, Electrical, Plumbing)
        └── Component (Volvo D4 engine, Webasto heater)
            └── Documents (Manuals, service records, warranties)
```

**Vertical-Specific Features:**
- Boat make/model/year metadata
- Vessel type (sailboat, powerboat, catamaran, trawler)
- Marine terminology synonyms ("bilge" = "sump pump")
- Offshore offline mode (works 20 miles from shore)
- Time tracking with GPS (captains, cleaners logging hours)
- Photo-required work logs (before/after cleaning)
- Warranty tracking (engines, generators, HVAC)

**Target Users:** 100,000+ boat owners in US, 5,000+ yacht management companies

**Revenue Model:**
- Free tier: Individual boat owners ($0/month)
- Management Starter: 1-3 boats ($49/month)
- Management Pro: 4-10 boats ($149/month)
- Fleet Enterprise: Unlimited boats ($499/month)

---

### V2: Marina & Yacht Club Management (2027)

**Market Segments:**
1. **Marinas** - 200-500 slips, commercial operations
2. **Yacht Clubs** - Member services, shared facilities
3. **Boat Storage Facilities** - Dry storage, maintenance yards
4. **Boatyards** - Repair and maintenance operations

**Entity Hierarchy:**
```
Organization (XYZ Marine Corporation)
└── Entity (Marina A - San Diego)
    └── Sub-Entity (Dock 1, Fuel Dock, Clubhouse)
        └── Component (Electrical panel, Water system, Fire suppression)
            └── Documents (Infrastructure manuals, compliance certificates)
```

**Vertical-Specific Features:**
- Multi-facility hierarchy (5 marinas under one corporation)
- Slip assignment tracking (slip A-42 → boat "Sea Breeze")
- Infrastructure documentation (docks, electrical, water, fuel)
- Compliance tracking (Coast Guard, environmental, ADA)
- Geo-location search ("show me all fire extinguishers near Dock B")
- Shared equipment libraries (10 boats with same Volvo D4 engine)
- Tenant communication portal (slip holders)

**Target Users:** 12,000+ marinas in US, 1,500+ yacht clubs

**Revenue Model:**
- Marina Starter: 1 facility ($199/month)
- Marina Pro: 2-5 facilities ($499/month)
- Marina Enterprise: Unlimited facilities ($999/month)

---

### V3: Waterfront Property & HOA Management (2027)

**Market Segments:**
1. **Waterfront Condos** - Units with boat slips
2. **Waterfront HOAs** - Community docs, shared facilities
3. **Property Management Companies** - Multi-property portfolios
4. **Commercial Real Estate** - Waterfront buildings

**Entity Hierarchy:**
```
Organization (Waterfront HOA)
└── Entity (Building A)
    └── Sub-Entity (Unit 305, Common Areas)
        └── Component (HVAC, Elevator, Dock facilities)
            └── Documents (Equipment manuals, inspection reports, insurance policies)
```

**Vertical-Specific Features:**
- Unit-level document assignment (Unit 305 has slip A-42)
- Common area equipment tracking (elevators, pool equipment, fire systems)
- Homeowner access portals (view their unit's docs)
- Contractor coordination (same features as yacht management time tracking)
- Building compliance (fire inspections, elevator certs, pool chemistry logs)
- Multi-unit billing (HOA fees, slip rental, utilities)

**Target Users:** 50,000+ HOAs in coastal areas, 10,000+ property management companies

**Revenue Model:**
- HOA Starter: 1 property ($99/month)
- HOA Pro: 2-10 properties ($299/month)
- Property Enterprise: Unlimited ($799/month)

---

### V4: Commercial Fleet Management (2028)

**Market Segments:**
1. **Charter Companies** - 10-50 boats for rent
2. **Commercial Fishing** - Fleet documentation and compliance
3. **Ferry/Water Taxi Services** - Passenger vessel regulations
4. **Coast Guard Compliance** - Required documentation management

**Entity Hierarchy:**
```
Organization (ABC Charter Company)
└── Entity (Boat 1, Boat 2, ... Boat 50)
    └── Sub-Entity (Systems per boat)
        └── Component (Equipment per boat)
            └── Documents (Manuals, crew certifications, inspection logs)
```

**Vertical-Specific Features:**
- Crew certification tracking (expiration alerts)
- Pre-departure checklists (safety compliance)
- Incident reporting system
- Coast Guard documentation requirements
- Multi-vessel scheduling
- Fleet-wide equipment tracking (replace impellers across 50 boats)
- Passenger capacity and safety equipment compliance

**Target Users:** 5,000+ charter companies, 2,000+ commercial fishing fleets

**Revenue Model:**
- Fleet Starter: 5-10 vessels ($399/month)
- Fleet Pro: 11-50 vessels ($999/month)
- Fleet Enterprise: 50+ vessels (custom pricing)

---

## Horizontals (Cross-Cutting Features)

Features that work across ALL verticals (build once, use everywhere).

### H1: Core Document Management (v1.0)

**Features:**
- PDF upload (drag & drop)
- File safety pipeline (validation, qpdf sanitization, ClamAV scan)
- Document metadata (title, category, tags)
- File deduplication (SHA256 hash)
- Document versioning (track manual updates)
- Document status tracking (active, archived, deleted)

**Used By:**
- Boating: Boat manuals, service records
- Marina: Infrastructure manuals, compliance docs
- Property: Equipment manuals, inspection reports
- Fleet: Vessel documentation, crew certs

---

### H2: OCR Processing (v1.0)

**Features:**
- 3 OCR engine options:
  1. Tesseract (local, free, 85% confidence)
  2. Google Drive API (unlimited free, handwriting support)
  3. Google Cloud Vision API (1K pages/month free, recommended)
- Hybrid system (auto-selects best engine + fallback)
- Background job processing (BullMQ + Redis)
- Per-page OCR results with confidence scores
- Progress tracking (upload → queued → processing → indexed)

**Used By:**
- Boating: Extract text from boat manuals
- Marina: Digitize old infrastructure blueprints
- Property: Process building inspection reports
- Fleet: Extract text from crew certification PDFs

---

### H3: Intelligent Search (v1.0)

**Features:**
- Sub-100ms full-text search (Meilisearch)
- Industry-specific synonyms:
  - Boating: "bilge" = "sump pump", "head" = "toilet"
  - Marina: "dock" = "pier" = "slip"
  - Property: "HVAC" = "air conditioning" = "heating"
- Typo tolerance ("bilge pupm" finds "bilge pump")
- Filterable by hierarchy (org → entity → component)
- Sortable by date, relevance, priority
- Search result highlighting
- Tenant-scoped search tokens (1-hour TTL, security)

**Used By:**
- Boating: "How do I winterize the engine?"
- Marina: "Fire extinguisher inspection reports near Dock B"
- Property: "Elevator maintenance logs for Building A"
- Fleet: "Coast Guard inspection checklist"

---

### H4: Multi-Tenant Architecture (v1.1)

**Features:**
- Organization-based tenancy (one org = one customer)
- User roles (admin, manager, member, viewer)
- Row-level security (org_id filters on all queries)
- Hierarchical permissions (org → entity → document level)
- Document sharing (share manual with crew member)
- Permission inheritance (org admin sees all docs)

**Used By:**
- Boating: Yacht management company manages 6 boats
- Marina: XYZ Corp owns 5 marinas
- Property: HOA manages 200 condo units
- Fleet: Charter company manages 50 boats

---

### H5: Time Tracking & Work Logs (v1.1)

**Features:**
- Mobile time clock (clock in/out from phone)
- GPS verification (prove worker was on-site)
- Photo-required logs (before/after work photos)
- Work categories (cleaning, maintenance, coordination, waiting)
- Real-time hour approval (captain approves cleaner's hours)
- Timestamped audit trail

**Used By:**
- Boating: Captain logs 4 hours engine maintenance
- Marina: Dock worker logs 2 hours electrical repair
- Property: Cleaner logs 3 hours unit cleaning
- Fleet: Crew logs pre-departure safety check

---

### H6: Photo-Based Proof of Work (v1.1)

**Features:**
- Before/after photo pairs (prove work completion)
- GPS + timestamp metadata (tamper-proof)
- Photo compression (10MB → 500KB)
- Photo requirement enforcement (can't complete without photos)
- Owner dashboard (see work in real-time)

**Used By:**
- Boating: Cleaner shows before/after boat interior
- Marina: Maintenance shows repaired dock section
- Property: Contractor shows completed HVAC repair
- Fleet: Captain shows pre-departure safety equipment check

---

### H7: Automated Invoicing (v1.1)

**Features:**
- Time logs → invoice line items automatically
- Each charge links to work log + photos
- Customizable billing rates (per worker, per service type)
- Invoice preview before sending
- PDF invoice generation
- QuickBooks export (CSV)

**Used By:**
- Boating: Yacht management bills owner for captain's time
- Marina: Marina bills slip holders for repairs
- Property: HOA bills homeowner for unit-specific repairs
- Fleet: Charter company invoices for crew services

---

### H8: Equipment & Asset Tracking (v1.2)

**Features:**
- Equipment database (make, model, serial number)
- Purchase date tracking
- Warranty end date tracking
- Service interval tracking (replace every 500 hours)
- Last service date + next service due
- Vendor contact database
- Equipment history (all service logs for this impeller)

**Used By:**
- Boating: Track Volvo D4 engine warranty (expires 2027-03-15)
- Marina: Track electrical panel certifications (inspect every 2 years)
- Property: Track elevator maintenance (monthly inspections required)
- Fleet: Track life raft certifications across 50 boats

---

### H9: Warranty Management (v1.2)

**Features:**
- Warranty OCR upload (snap photo of receipt → auto-extract)
- Warranty expiration alerts (email 30 days before expiration)
- Warranty claim documentation (link receipt + failure report)
- Warranty recovery tracking (saved $2,400 on battery claim)

**Used By:**
- Boating: Recover $2,400 on warrantied battery replacement
- Marina: Claim warranty on $8,000 electrical panel
- Property: Recover $5,000 on HVAC compressor under warranty
- Fleet: Track warranties across 50 identical engines

---

### H10: Vendor Management (v1.2)

**Features:**
- Vendor contact database (name, phone, email, services)
- Service history per vendor (ABC Marine serviced engine 3 times)
- Quote tracking (3 quotes for HVAC repair)
- Vendor performance ratings
- Auto-populate vendor from past services

**Used By:**
- Boating: "Who did the generator repair last year?"
- Marina: "Who services our fuel dock pump-out system?"
- Property: "Elevator contractor contact info"
- Fleet: "Coast Guard inspector contact"

---

### H11: Task Assignment & Workflow (v1.3)

**Features:**
- Task assignment (manager → worker)
- Context-rich tasks ("Replace impeller, last replaced 2023-04-15, part# XYZ")
- Push notifications (worker's phone alerts)
- Task status tracking (open, in-progress, completed)
- Task templates (create "winterization" template with 15 steps)
- Recurring tasks (monthly bilge pump check)

**Used By:**
- Boating: Captain assigns day worker to replace impeller
- Marina: Manager assigns dock worker to repair slip A-42
- Property: HOA assigns contractor to fix Unit 305 HVAC
- Fleet: Dispatch assigns crew to pre-departure checklist

---

### H12: Voice-to-Text Work Logs (v1.3)

**Features:**
- Dictate notes while working (hands covered in oil/grease)
- Auto-transcription (Whisper API)
- Auto-save to work log
- Review & edit transcript before submitting

**Used By:**
- Boating: Captain dictates engine diagnostic notes
- Marina: Technician dictates electrical repair notes
- Property: Inspector dictates building walk-through notes
- Fleet: Crew dictates pre-departure inspection notes

---

### H13: Compliance & Audit Trail (v1.4)

**Features:**
- Tamper-proof audit logs (blockchain-style timestamping)
- Compliance type tracking (electrical inspection, fire safety, ADA, Coast Guard)
- Inspection date + next due date
- Inspector/certifier info
- Certificate number tracking
- Compliance status (compliant, pending, failed)
- Automated compliance reports (export for insurance)

**Used By:**
- Boating: Track life raft certification (Coast Guard requirement)
- Marina: Track electrical inspections (insurance requirement)
- Property: Track elevator certifications (city requirement)
- Fleet: Track crew certifications (Coast Guard requirement)

---

### H14: Insurance Documentation Vault (v1.4)

**Features:**
- Insurance policy storage (organized by coverage type)
- Policy expiration alerts
- Claims history tracking
- Proof of insurance for specific incidents
- Link insurance to specific assets (boat, dock, building, vessel)

**Used By:**
- Boating: Provide insurance proof after engine fire
- Marina: Submit dock damage claim after storm
- Property: Provide proof of building insurance to city
- Fleet: Provide liability insurance for charter bookings

---

### H15: Tax-Ready Reporting (v1.4)

**Features:**
- Labor expense reports (by boat, by month, exportable CSV)
- Equipment purchase reports (depreciation tracking)
- Service expense allocation (Owner A's 3 boats cost $X)
- IRS audit-ready documentation
- Mileage tracking (for service providers)

**Used By:**
- Boating: Yacht management exports labor costs for tax filing
- Marina: Export maintenance expenses per slip for tax
- Property: HOA exports common area expenses for tax filing
- Fleet: Charter company exports crew labor costs

---

### H16: Offline-First PWA (v1.0)

**Features:**
- Service worker caching (critical manuals cached locally)
- Works without internet (20 miles offshore, no cell signal)
- Automatic sync when connection restored
- Offline indicator (yellow banner "You're offline")
- Critical manual pre-caching (engine, safety equipment)

**Used By:**
- Boating: Access engine manual 20 miles offshore (no cell signal)
- Marina: Access electrical panel manual in metal building (no WiFi)
- Property: Access fire suppression manual during power outage
- Fleet: Access safety checklist when offshore

---

### H17: Mobile Apps (v1.1+)

**Features:**
- Native iOS and Android apps (React Native)
- Barcode/QR scanner (scan equipment serial numbers)
- GPS background tracking (verify worker location during clock-in)
- Photo compression (reduce bandwidth usage)
- Offline-first local SQLite database
- Push notifications (task assignments, warranty expiration alerts)

**Used By:**
- Boating: Captain scans engine serial number to find manual
- Marina: Worker scans electrical panel QR code for specs
- Property: Inspector scans elevator certification barcode
- Fleet: Crew scans safety equipment for inspection log

---

## Horizontal Feature Timeline

### v1.0 MVP (Weeks 1-4)
- H1: Core Document Management ✅
- H2: OCR Processing ✅
- H3: Intelligent Search ✅
- H16: Offline-First PWA ⏳

### v1.1 Yacht Management (Q1 2026)
- H4: Multi-Tenant Architecture
- H5: Time Tracking & Work Logs
- H6: Photo-Based Proof of Work
- H7: Automated Invoicing
- H17: Mobile Apps

### v1.2 Equipment Intelligence (Q2 2026)
- H8: Equipment & Asset Tracking
- H9: Warranty Management
- H10: Vendor Management

### v1.3 Operational Efficiency (Q3 2026)
- H11: Task Assignment & Workflow
- H12: Voice-to-Text Work Logs

### v1.4 Compliance (Q4 2026)
- H13: Compliance & Audit Trail
- H14: Insurance Documentation Vault
- H15: Tax-Ready Reporting

---

## Vertical Deployment Strategy

### Phase 1: Boating Vertical (2025-2026)
- Deploy H1-H17 horizontals
- Build boating-specific UI (boat make/model, marine terminology)
- Target: 100+ boat owners, 50 yacht management companies
- Revenue: $89K ARR

### Phase 2: Marina Vertical (2027)
- **Reuse H1-H17** (no development needed!)
- Build marina-specific UI (slip assignments, dock hierarchy, geo-search)
- Add marina-specific synonyms ("dock" = "pier" = "slip")
- Target: 50 marinas
- Revenue: $250K ARR

### Phase 3: Property Vertical (2027)
- **Reuse H1-H17** (no development needed!)
- Build property-specific UI (unit assignments, building hierarchy)
- Add property-specific features (homeowner portals, HOA billing)
- Target: 100 HOAs, 20 property management companies
- Revenue: $400K ARR

### Phase 4: Fleet Vertical (2028)
- **Reuse H1-H17** (no development needed!)
- Build fleet-specific UI (crew certifications, Coast Guard compliance)
- Add fleet-specific features (pre-departure checklists, incident reporting)
- Target: 50 charter companies, 20 fishing fleets
- Revenue: $600K ARR

---

## Competitive Advantage: Platform Approach

**Traditional Approach (Per-Vertical Software):**
- Boat software: $200/month (boat-specific, doesn't work for marinas)
- Marina software: $500/month (marina-specific, doesn't work for properties)
- Property software: $300/month (property-specific, doesn't work for boats)
- **Total:** $1,000/month for 3 separate systems

**NaviDocs Platform Approach:**
- One system, all verticals: $149-499/month
- **Savings:** 50-75% cost reduction
- **Bonus:** Manage your boat AND your marina AND your waterfront condo in one app

**Example Use Case:**
John owns:
- 1 boat (personal)
- 1 marina (business)
- 1 waterfront condo (investment property)

**Without NaviDocs:** 3 separate systems, 3 logins, 3 bills = $1,000/month
**With NaviDocs:** 1 system, 1 login, 1 bill = $299/month

---

## Success Metrics

### Horizontal Feature Adoption

Each horizontal should have 80%+ adoption across all verticals within 6 months of vertical launch.

**Example:**
- H9 (Warranty Management) launched in v1.2 for boating
- By Marina vertical launch (v2.0), 80%+ of marina users should be using warranty management
- By Property vertical launch (v2.5), 80%+ of property users should be using warranty management

### Vertical Performance

Each vertical should achieve profitability within 12 months of launch.

**Profitability Targets:**
- v1 Boating: $89K ARR (Year 1)
- v2 Marina: $250K ARR (Year 2)
- v3 Property: $400K ARR (Year 3)
- v4 Fleet: $600K ARR (Year 4)

**Total ARR (Year 4):** $1.3M across all verticals

---

## Architecture: How Verticals Share Horizontals

### Database Schema (Flexible Hierarchy)

```sql
-- Works for ALL verticals
organizations (id, name, type)  -- 'yacht-mgmt', 'marina', 'hoa', 'fleet'
entities (id, org_id, name, type, metadata)  -- 'boat', 'marina', 'condo', 'charter-boat'
sub_entities (id, entity_id, name, type, metadata)  -- 'engine', 'dock', 'unit', 'safety-gear'
components (id, sub_entity_id, name, metadata)  -- 'volvo-d4', 'electrical-panel', 'hvac', 'life-raft'
documents (id, org_id, entity_id, title, ...)  -- Universal document storage
```

### Meilisearch Index (Denormalized for Search)

```javascript
{
  "vertical": "boating" | "marina" | "property" | "fleet",
  "organizationId": "org_123",
  "entityId": "entity_456",
  "entityType": "boat" | "marina" | "condo" | "charter-boat",

  // Boating-specific (null for other verticals)
  "boatMake": "Prestige",
  "boatModel": "F4.9",

  // Marina-specific (null for other verticals)
  "slipNumber": "A-42",
  "dockName": "Dock 1",

  // Property-specific (null for other verticals)
  "buildingName": "Building A",
  "unitNumber": "305",

  // Fleet-specific (null for other verticals)
  "vesselName": "Charter Boat 7",
  "crewCertification": "Captain's License"
}
```

**Key Insight:** Same database schema, same search index, different UI views per vertical.

---

## Summary

**Verticals (4):**
1. Boating & Yacht Management (v1, 2025-2026)
2. Marina & Yacht Club Management (v2, 2027)
3. Waterfront Property & HOA Management (v3, 2027)
4. Commercial Fleet Management (v4, 2028)

**Horizontals (17):**
1. Core Document Management (v1.0)
2. OCR Processing (v1.0)
3. Intelligent Search (v1.0)
4. Multi-Tenant Architecture (v1.1)
5. Time Tracking & Work Logs (v1.1)
6. Photo-Based Proof of Work (v1.1)
7. Automated Invoicing (v1.1)
8. Equipment & Asset Tracking (v1.2)
9. Warranty Management (v1.2)
10. Vendor Management (v1.2)
11. Task Assignment & Workflow (v1.3)
12. Voice-to-Text Work Logs (v1.3)
13. Compliance & Audit Trail (v1.4)
14. Insurance Documentation Vault (v1.4)
15. Tax-Ready Reporting (v1.4)
16. Offline-First PWA (v1.0)
17. Mobile Apps (v1.1+)

**Strategy:** Build 17 horizontal features once (v1.0-v1.4), deploy across 4 verticals with 20% customization each.

**Result:** 80% code reuse, 4x revenue potential, 50-75% customer cost savings vs vertical-specific competitors.

---

**Document Version:** 1.0
**Last Updated:** 2025-10-19
**Cross-Reference:** [MASTER_ROADMAP.md](MASTER_ROADMAP.md)