Update Session 3: pivot to sticky engagement sales pitch

Focus on daily-use value props:
- Camera/monitoring (owners check weekly)
- Maintenance reminders (prevent missed service)
- Inventory tracking (€30K-€50K resale value protection)
- Expense tracking (annual spend visibility)

ROI calculator now emphasizes inventory tracking as primary value.
Demo script shows daily engagement scenarios, not passive docs.
Pitch deck: 'app owners actually use' vs 'abandoned doc vault'

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Danny Stocker 2025-11-13 00:58:18 +01:00
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commit 49aca985fa

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## Mission Statement
Create compelling sales enablement materials for Riviera Plaisance meeting, translating technical architecture into business value with visual demonstrations and ROI justification.
Create sales pitch demonstrating **NaviDocs as sticky daily-use app** (not passive doc vault) that owners actually use because it solves real problems: inventory tracking, camera monitoring, maintenance reminders, expense visibility.
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@ -28,47 +28,50 @@ Create compelling sales enablement materials for Riviera Plaisance meeting, tran
- Time: 15-minute presentation + 5-minute demo
- Constraints: Technical audience (understands marine documentation)
**Key Value Propositions (from Session 1):**
- €8K-€33K warranty savings per yacht
- €400K-€800K total warranty value tracking
- 9-jurisdiction documentation automation
- As-built package generation (6 hours → 20 minutes)
- Remote monitoring via Home Assistant
**Key Value Propositions (Sticky Engagement Model):**
- **For Owners (daily use):** Camera check, maintenance reminders, expense tracking, crew contacts
- **For Owners (resale):** Inventory tracking prevents €15K-€50K forgotten value
- **For Brokers:** Sticky product = owners refer friends = more sales for Sylvain
- **Differentiation:** Only boat app with daily engagement + perfect documentation
- **Business model:** Included with every Riviera boat (Tesla app model)
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## Your Tasks (Spawn 10 Haiku Agents in Parallel)
### Agent 1: Pitch Deck Structure
### Agent 1: Pitch Deck Structure (Sticky Engagement Focus)
**Design:**
- Slide 1: Problem (broker documentation pain)
- Slide 2: Market opportunity (Mediterranean yacht sales)
- Slide 3: NaviDocs solution overview
- Slide 4: Warranty tracking ROI (€8K-€33K savings)
- Slide 5: Technical architecture (Home Assistant integration)
- Slide 6: Implementation timeline (4-week roadmap)
- Slide 7: Pricing & pilot program
- Slide 1: Problem - "Owners ignore passive doc vaults" (show app abandonment stats)
- Slide 2: Solution - "Daily-use app they actually open" (camera, maintenance, inventory)
- Slide 3: Sticky features demo - Camera check, maintenance reminder, expense tracking
- Slide 4: Resale value protection - €15K-€50K inventory tracking ROI
- Slide 5: Broker benefit - Sticky product = referrals = more Riviera sales
- Slide 6: Business model - Included with every boat (like Tesla app)
- Slide 7: 4-week timeline + pilot program
**Deliverable:** Pitch deck outline with speaker notes
**Deliverable:** Pitch deck emphasizing daily engagement, NOT passive documentation
### Agent 2: Demo Script Writer
### Agent 2: Demo Script Writer (Daily Use Scenarios)
**Create:**
- 5-minute live demo walkthrough
- Focus: Warranty expiration alert → claim package generation
- Screen-by-screen annotations
- Key talking points per screen
- Objection pre-emption moments
- 5-minute demo showing DAILY engagement (not just sale-time docs)
- Screen 1: Camera check - "Is my boat OK?" (2 mins)
- Screen 2: Maintenance reminder - "Engine service due" (1 min)
- Screen 3: Inventory search - "Find tender warranty" with impeccable UX (1 min)
- Screen 4: Expense tracking - "I've spent €18K this year" (1 min)
- Key message: Owners open this app WEEKLY, not just at resale
**Deliverable:** Demo script with screenshots placeholders
**Deliverable:** Demo script showing sticky engagement, NOT passive vault
### Agent 3: ROI Calculator Designer
### Agent 3: ROI Calculator Designer (Inventory Focus)
**Build:**
- Input fields: yacht price, warranty count, annual claims
- Calculations: warranty savings, documentation time savings, missed claim costs
- Output: 3-year ROI projection
- Comparison: Manual process vs NaviDocs automation
- Input fields: boat purchase price, annual upgrades (€5K-€20K typical)
- Inventory forgotten at resale: tender €15K, electronics €8K, blinds €3K
- Total forgotten value over 10-year ownership: €30K-€50K
- NaviDocs cost: €15/month × 120 months = €1,800
- ROI: €30K-€50K saved - €1.8K cost = €28K-€48K net benefit
- Comparison: With vs without inventory tracking
**Deliverable:** ROI calculator spreadsheet/web app spec
**Deliverable:** ROI calculator showing inventory tracking value (primary) + maintenance reminders (secondary)
### Agent 4: Objection Handling Playbook
**Research:**