Add full GM report + TripAdvisor retry evidence
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10 changed files with 274 additions and 2 deletions
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@ -27,6 +27,7 @@ flaneur,google_maps,category,Hostel,"https://www.google.com/maps/place/Le+Fl%C3%
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flaneur,google_maps,address,"56 Rue Sébastien Gryphe, 69007 Lyon, France","https://www.google.com/maps/place/Le+Fl%C3%A2neur+Guesthouse/@45.7512135,4.8428045,17z/data=!3m1!5s0x47f4ea4464dcb499:0x7fbb59cd88d1026a!4m9!3m8!1s0x47f4ea446430af35:0xe27846417ed8f4f!5m2!4m1!1i2!8m2!3d45.7512135!4d4.8428045!16s%2Fg%2F11ckqn6t7v",2026-01-02T19:30:41+01:00,ok,high,Address from Maps meta/OG content and official site footer.,data/flaneur/screenshots/flaneur__google_maps__20260102.png
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flaneur,hostelworld,rating,8.1,https://www.hostelworld.com/hostels/p/100844/le-flaneur-guesthouse/,2026-01-02T19:30:41+01:00,ok,high,Hostelworld header shows '8.1 Fabulous (2332)'.,data/flaneur/screenshots/flaneur__hostelworld__20260102.png
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flaneur,hostelworld,review_count,2332,https://www.hostelworld.com/hostels/p/100844/le-flaneur-guesthouse/,2026-01-02T19:30:41+01:00,ok,high,Hostelworld header shows '8.1 Fabulous (2332)'.,data/flaneur/screenshots/flaneur__hostelworld__20260102.png
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flaneur,hostelworld,lyon_directory_position,7,https://www.hostelworld.com/hostels/europe/france/lyon/,2026-01-02T19:09:05+00:00,ok,med,"Extracted from schema.org ItemList JSON-LD on the Hostelworld Lyon directory page HTML snapshot (data/ho36/raw/ho36__hostelworld_lyon__20260102.html). Sorting may vary by user/session.",data/ho36/screenshots/ho36__hostelworld_lyon__20260102.png
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flaneur,hostelworld,kitchen_facilities,"Self-Catering Facilities, Fridge/Freezer, Utensils, Microwave, Pots and Pans, Sink, Stove",https://www.hostelworld.com/hostels/p/100844/le-flaneur-guesthouse/,2026-01-03T01:55:47+00:00,ok,high,From Hostelworld facilities list captured separately (verify/results/hostelworld_facilities_flaneur_100844.json).,
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flaneur,official_site,direct_booking_min_bed_eur,22.88,https://booking.roomraccoon.fr/le-fl-neur-guesthouse-8346/fr/,2026-01-03T01:21:09+00:00,ok,high,Pricing snapshot window 2026-01-03 to 2026-01-04. Room: 'Dortoir mixte 16 lits' (available units: 10). Refund policy hint: Remboursable jusqu'a 15h la veille. HTML snapshot: data/flaneur/raw/flaneur__roomraccoon__pricing__20260103_20260104__20260103.html.,data/flaneur/screenshots/flaneur__roomraccoon__pricing__20260103_20260104__20260103.png
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flaneur,official_site,direct_booking_min_private_room_eur,50.88,https://booking.roomraccoon.fr/le-fl-neur-guesthouse-8346/fr/,2026-01-03T01:21:09+00:00,ok,high,Pricing snapshot window 2026-01-03 to 2026-01-04. Room: 'Chambre Privée 4 personnes' (availability not shown). Refund policy hint: Remboursable jusqu'a 15h la veille. HTML snapshot: data/flaneur/raw/flaneur__roomraccoon__pricing__20260103_20260104__20260103.html.,data/flaneur/screenshots/flaneur__roomraccoon__pricing__20260103_20260104__20260103.png
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@ -37,5 +38,6 @@ flaneur,instagram,access_status,blocked_or_login_required,https://www.instagram.
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flaneur,instagram,followers_count,2296,https://www.instagram.com/leflaneur_gh/,2026-01-02T20:23:30+00:00,ok,high,From og:description meta (verify/results/flaneur_googlebot_audit.jsonl).,
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flaneur,instagram,posts_count,742,https://www.instagram.com/leflaneur_gh/,2026-01-02T20:23:30+00:00,ok,high,From og:description meta (verify/results/flaneur_googlebot_audit.jsonl).,
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flaneur,facebook,access_status,blocked_or_login_required,https://www.facebook.com/leflaneurlyon,2026-01-02T19:30:41+01:00,blocked,high,Facebook page prompts login (screenshot shows login form).,data/flaneur/screenshots/flaneur__facebook__20260102.png
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flaneur,tiktok,search_results_visible,True,https://www.tiktok.com/search?q=le%20flaneur%20guesthouse%20lyon,2026-01-02T19:30:41+01:00,ok,low,"Search results page loads, but identifying official account requires further navigation/login.",data/flaneur/screenshots/flaneur__tiktok__20260102.png
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flaneur,press,press_mentions,,https://leflaneur-guesthouse.com/,2026-01-02T19:30:41+01:00,unknown,low,No dedicated press/mentions page identified on official site during this session.,
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flaneur,tiktok,search_results_visible,True,https://www.tiktok.com/search?q=le%20flaneur%20guesthouse%20lyon,2026-01-02T19:30:41+01:00,ok,low,"Search results page loads, but identifying official account requires further navigation/login.",data/flaneur/screenshots/flaneur__tiktok__20260102.png
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flaneur,tripadvisor,access_status,blocked_by_datadome_captcha,https://www.tripadvisor.com/Hotel_Review-g187265-d8778985-Reviews-Le_Flaneur_Guesthouse-Lyon_Rhone_Auvergne_Rhone_Alpes.html,2026-01-03T06:17:38+00:00,blocked,high,"Retry via Playwright (standard Chrome UA) still served a DataDome CAPTCHA (captcha-delivery.com). HTML snapshot: data/flaneur/raw/flaneur__tripadvisor__listing__20260103.html.",data/flaneur/screenshots/flaneur__tripadvisor__listing__20260103.png
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flaneur,press,press_mentions,,https://leflaneur-guesthouse.com/,2026-01-02T19:30:41+01:00,unknown,low,No dedicated press/mentions page identified on official site during this session.,
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@ -339,6 +339,18 @@
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"notes": "Hostelworld header shows '8.1 Fabulous (2332)'.",
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"screenshot_path": "data/flaneur/screenshots/flaneur__hostelworld__20260102.png"
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},
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{
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"target": "flaneur",
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"source": "hostelworld",
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"metric_name": "lyon_directory_position",
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"metric_value": 7,
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"url": "https://www.hostelworld.com/hostels/europe/france/lyon/",
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"captured_at": "2026-01-02T19:09:05+00:00",
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"status": "ok",
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"confidence": "med",
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"notes": "Extracted from schema.org ItemList JSON-LD on the Hostelworld Lyon directory page HTML snapshot (data/ho36/raw/ho36__hostelworld_lyon__20260102.html). Sorting may vary by user/session.",
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"screenshot_path": "data/ho36/screenshots/ho36__hostelworld_lyon__20260102.png"
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},
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{
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"target": "flaneur",
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"source": "hostelworld",
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@ -471,6 +483,18 @@
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"notes": "Search results page loads, but identifying official account requires further navigation/login.",
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"screenshot_path": "data/flaneur/screenshots/flaneur__tiktok__20260102.png"
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},
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{
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"target": "flaneur",
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"source": "tripadvisor",
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"metric_name": "access_status",
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"metric_value": "blocked_by_datadome_captcha",
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"url": "https://www.tripadvisor.com/Hotel_Review-g187265-d8778985-Reviews-Le_Flaneur_Guesthouse-Lyon_Rhone_Auvergne_Rhone_Alpes.html",
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"captured_at": "2026-01-03T06:17:38+00:00",
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"status": "blocked",
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"confidence": "high",
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"notes": "Retry via Playwright (standard Chrome UA) still served a DataDome CAPTCHA (captcha-delivery.com). HTML snapshot: data/flaneur/raw/flaneur__tripadvisor__listing__20260103.html.",
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"screenshot_path": "data/flaneur/screenshots/flaneur__tripadvisor__listing__20260103.png"
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},
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{
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"target": "flaneur",
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"source": "press",
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@ -0,0 +1 @@
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<html lang="fr"><head><title>tripadvisor.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style><meta name="viewport" content="width=device-width, initial-scale=1.0"></head><body style="margin:0"><script data-cfasync="false">var dd={'rt':'c','cid':'AHrlqAAAAAMAbuN6BSlUvrIAmgx0ow==','hsh':'2F05D671381DB06BEE4CC52C7A6FD3','t':'bv','qp':'','s':46694,'e':'804890bee937fc879b76cd9d7e5f1defb1430e0d6815571a2c370265ba8f61046073e19d2067eb0082a86c595dee6d9f','host':'geo.captcha-delivery.com','cookie':'kU1gzXVNMRQyf2UerccAN6mkGvgGzmONLMnFKfLiy5_YhBJx6R565QRQdOMr3xFHqa6idI80qeExhFKmxf7DqkcF2WGzWYzA~dYCrezY3eFS5ApJoZw6AXR_s7eTV0qL'}</script><script data-cfasync="false" src="https://ct.captcha-delivery.com/c.js"></script><iframe src="https://geo.captcha-delivery.com/captcha/?initialCid=AHrlqAAAAAMAbuN6BSlUvrIAmgx0ow%3D%3D&hash=2F05D671381DB06BEE4CC52C7A6FD3&cid=kU1gzXVNMRQyf2UerccAN6mkGvgGzmONLMnFKfLiy5_YhBJx6R565QRQdOMr3xFHqa6idI80qeExhFKmxf7DqkcF2WGzWYzA~dYCrezY3eFS5ApJoZw6AXR_s7eTV0qL&t=bv&referer=https%3A%2F%2Fwww.tripadvisor.com%2FHotel_Review-g187265-d8778985-Reviews-Le_Flaneur_Guesthouse-Lyon_Rhone_Auvergne_Rhone_Alpes.html&s=46694&e=804890bee937fc879b76cd9d7e5f1defb1430e0d6815571a2c370265ba8f61046073e19d2067eb0082a86c595dee6d9f&dm=cd" sandbox="allow-scripts allow-same-origin allow-forms" allow="accelerometer; gyroscope; magnetometer" title="DataDome CAPTCHA" width="100%" height="100%" style="height:100vh;" frameborder="0" border="0" scrolling="yes"></iframe></body></html>
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@ -22,6 +22,7 @@ ho36,facebook,page_url,https://www.facebook.com/ho36hotels/,https://www.facebook
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ho36,facebook,likes_count,3185,https://www.facebook.com/ho36hotels/,2026-01-02T18:12:26+00:00,ok,high,From og:description meta (brand-level page: includes Lyon + other locations).,data/ho36/screenshots/ho36__facebook__20260102.png
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ho36,facebook,people_were_here,104,https://www.facebook.com/ho36hotels/,2026-01-02T18:12:26+00:00,ok,high,From og:description meta (brand-level page).,data/ho36/screenshots/ho36__facebook__20260102.png
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ho36,tripadvisor,listing_url,https://www.tripadvisor.fr/Hotel_Review-g187265-d293643-Reviews-Ho36_Hostel-Lyon_Rhone_Auvergne_Rhone_Alpes.html,https://www.tripadvisor.fr/Hotel_Review-g187265-d293643-Reviews-Ho36_Hostel-Lyon_Rhone_Auvergne_Rhone_Alpes.html,2026-01-02T18:09:34+00:00,blocked,low,Blocked by DataDome CAPTCHA in this environment (no bypass attempted).,data/ho36/screenshots/ho36__tripadvisor__20260102.png
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ho36,tripadvisor,access_status,blocked_by_datadome_captcha,https://www.tripadvisor.fr/Hotel_Review-g187265-d293643-Reviews-Ho36_Hostel-Lyon_Rhone_Auvergne_Rhone_Alpes.html,2026-01-03T06:17:06+00:00,blocked,high,"Retry via Playwright (standard Chrome UA) still served a DataDome CAPTCHA (captcha-delivery.com). HTML snapshot: data/ho36/raw/ho36__tripadvisor__listing__20260103.html.",data/ho36/screenshots/ho36__tripadvisor__listing__20260103.png
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ho36,booking,listing_url,https://www.booking.com/hotel/fr/ho36-hostel.html,https://www.booking.com/hotel/fr/ho36-hostel.html,2026-01-02T19:11:29+00:00,blocked,high,Booking.com returned an AWS WAF / bot challenge (HTTP 202 + challenge.js) when attempting to access the (probable) HO36 listing URL. No bypass attempted.,data/ho36/screenshots/ho36__booking__listing_waf__20260102.png
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ho36,booking,listing_url_canonical,https://www.booking.com/hotel/fr/ho36-hostels-lyon.html,https://www.booking.com/hotel/fr/ho36-hostels-lyon.html,2026-01-03T01:57:06+00:00,ok,high,"Captured listing successfully; canonical URL from <link rel=""canonical"">. HTML snapshot: data/ho36/raw/ho36__booking__listing__20260103.html.",data/ho36/screenshots/ho36__booking__listing__20260103.png
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ho36,booking,rating,8.2,https://www.booking.com/hotel/fr/ho36-hostels-lyon.html,2026-01-03T01:57:06+00:00,ok,high,AggregateRating.ratingValue from JSON-LD on the listing page.,data/ho36/screenshots/ho36__booking__listing__20260103.png
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@ -279,6 +279,18 @@
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"notes": "Blocked by DataDome CAPTCHA in this environment (no bypass attempted).",
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"screenshot_path": "data/ho36/screenshots/ho36__tripadvisor__20260102.png"
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},
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{
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"target": "ho36",
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"source": "tripadvisor",
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"metric_name": "access_status",
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"metric_value": "blocked_by_datadome_captcha",
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"url": "https://www.tripadvisor.fr/Hotel_Review-g187265-d293643-Reviews-Ho36_Hostel-Lyon_Rhone_Auvergne_Rhone_Alpes.html",
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"captured_at": "2026-01-03T06:17:06+00:00",
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"status": "blocked",
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"confidence": "high",
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"notes": "Retry via Playwright (standard Chrome UA) still served a DataDome CAPTCHA (captcha-delivery.com). HTML snapshot: data/ho36/raw/ho36__tripadvisor__listing__20260103.html.",
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"screenshot_path": "data/ho36/screenshots/ho36__tripadvisor__listing__20260103.png"
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},
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{
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"target": "ho36",
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"source": "booking",
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data/ho36/raw/ho36__tripadvisor__listing__20260103.html
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data/ho36/raw/ho36__tripadvisor__listing__20260103.html
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<html lang="fr"><head><title>tripadvisor.fr</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style><meta name="viewport" content="width=device-width, initial-scale=1.0"></head><body style="margin:0"><script data-cfasync="false">var dd={'rt':'c','cid':'AHrlqAAAAAMAre1uktxRDNwAmgx0ow==','hsh':'2F05D671381DB06BEE4CC52C7A6FD3','t':'bv','qp':'','s':46694,'e':'b07c33154cc5d2967f72f202c3ab04ea9afa227d755a5bbad3e447dc8f073feded9ccd4d7e4505379bfa53ca27df3ed1','host':'geo.captcha-delivery.com','cookie':'PVHPz_FUJFlphJBeK~dM6dStrBGMMYJFJqz3hzbxVhOwJFskL0kA7xrVR1Jy9C1srzeK_q7HSLmsVWFZuIuhvFrW_bBBDXgfBJzXgiE5YF5E5nbHyBkGPrZwMc~hRC_K'}</script><script data-cfasync="false" src="https://ct.captcha-delivery.com/c.js"></script><iframe src="https://geo.captcha-delivery.com/captcha/?initialCid=AHrlqAAAAAMAre1uktxRDNwAmgx0ow%3D%3D&hash=2F05D671381DB06BEE4CC52C7A6FD3&cid=PVHPz_FUJFlphJBeK~dM6dStrBGMMYJFJqz3hzbxVhOwJFskL0kA7xrVR1Jy9C1srzeK_q7HSLmsVWFZuIuhvFrW_bBBDXgfBJzXgiE5YF5E5nbHyBkGPrZwMc~hRC_K&t=bv&referer=https%3A%2F%2Fwww.tripadvisor.fr%2FHotel_Review-g187265-d293643-Reviews-Ho36_Hostel-Lyon_Rhone_Auvergne_Rhone_Alpes.html&s=46694&e=b07c33154cc5d2967f72f202c3ab04ea9afa227d755a5bbad3e447dc8f073feded9ccd4d7e4505379bfa53ca27df3ed1&dm=cd" sandbox="allow-scripts allow-same-origin allow-forms" allow="accelerometer; gyroscope; magnetometer" title="DataDome CAPTCHA" width="100%" height="100%" style="height:100vh;" frameborder="0" border="0" scrolling="yes"></iframe></body></html>
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BIN
data/ho36/screenshots/ho36__tripadvisor__listing__20260103.png
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@ -2,6 +2,8 @@
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Date: 2026-01-03 (UTC)
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Full report (with citations): `reports/flaneur_vs_ho36_gm_report_full_2026-01-03.md`
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## Scope and method (what is and is not verified)
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- Public, no-login sources only (no CAPTCHA or paywall bypass).
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reports/flaneur_vs_ho36_gm_report_full_2026-01-03.md
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reports/flaneur_vs_ho36_gm_report_full_2026-01-03.md
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# Full Report: Why HO36 Fills and Le Flaneur Does Not (NYE Lens)
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Date: 2026-01-03
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## 0) Scope, constraints, and how to read this
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This report uses public, no-login sources only. We do not bypass CAPTCHAs or paywalls.
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Key limitation: we cannot reliably verify historical availability for Dec 29-Jan 2 after-the-fact because booking engines do not allow selecting past dates. Instead, we use a proxy pricing/availability snapshot (2026-01-03 to 2026-01-04) plus distribution and reputation signals to explain likely drivers.
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Evidence is cited inline like [S01]. Full source links are at the end.
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## 1) Executive narrative (what is most likely true)
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If you strip the story down to mechanics, the gap looks like this:
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1) HO36 has materially stronger Booking.com traction (review volume) than Le Flaneur.
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- HO36: 8.2 with 1,356 reviews vs Le Flaneur: 8.1 with 502 reviews. [S01] [S02]
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- That difference typically translates to higher visibility and conversion on Booking (more impressions, more clicks, more bookings), even when ratings are similar.
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2) Le Flaneur has a recurring cleanliness/bathroom trust problem in recent reviews.
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- In the last 12 months on Hostelworld, Le Flaneur shows 11 negative reviews (<= 65/100) and repeated cleanliness + bathroom issues, while HO36 shows 1 negative review in the same window. [S13]
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- Trust problems dominate short-funnel decisions around peak periods (NYE: guests book fast, filter hard).
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3) Price is not the main explanation.
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- In the proxy window, Le Flaneur is cheaper and more flexible (refundable) yet shows far more dorm availability than HO36. [S08] [S09] [S10]
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4) Operational disruption is a plausible amplifier: Le Flaneur publicly states a Christmas closure (Dec 22-25).
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- A short closure can break momentum: repeat guests re-route, and OTAs may see a short-term conversion dip that takes weeks to recover. This is not proven here, but it is consistent with the mechanism and should be validated internally. [S14]
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## 2) Hard facts comparison (high-signal)
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### 2.1 Ratings and review volume (channel traction)
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| Channel | HO36 | Le Flaneur | Why it matters |
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|---|---:|---:|---|
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| Booking.com | 8.2 (1,356) [S01] | 8.1 (502) [S02] | Review volume often correlates with ranking + conversion velocity. |
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| Hostelworld | 8.86 (1,587) [S03] | 8.1 (2,332) [S04] | HW is meaningful for backpacker demand; HO36 scores higher, Flaneur has more volume. |
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| Hostelworld Lyon directory position | 8 [S05] | 7 [S05] | Similar directory visibility on HW (very close). |
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| Google Maps | 4.1 (1,447) [S06] | 4.3 (855) [S07] | Maps is top-of-funnel; Flaneur has higher rating but fewer reviews. |
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| Instagram followers | 3,247 [S21] | 2,296 [S20] | Lightweight signal of brand reach; not decisive alone. |
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### 2.2 Direct booking (proxy window 2026-01-03 to 2026-01-04)
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| Metric | HO36 | Le Flaneur |
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|---|---:|---:|
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| Booking engine | Mews [S16] | RoomRaccoon [S17] |
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| Cheapest dorm bed (EUR) | 28.00 (3 beds available, non-refundable) [S08] [S10] | 22.88 (10 beds available, refundable until 15:00 prior day) [S09] [S10] |
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| Cheapest private room (EUR) | 55.00 (non-refundable) [S08] [S10] | 50.88 (refund signal same as above) [S09] [S10] |
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Interpretation: Le Flaneur is cheaper and less risky to book, yet has higher availability. That points away from pricing as root cause and toward trust + channel momentum.
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## 3) Distribution: the Booking.com traffic thesis (and what we can prove)
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Your read ("HO36 dominates available traffic because Booking traction is higher") is directionally supported by the evidence we have:
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- The strongest measurable delta on Booking is review volume: 1,356 vs 502. [S01] [S02]
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- Ratings are close (8.2 vs 8.1), so review volume is the likely differentiator for perceived legitimacy and ranking. [S01] [S02]
|
||||
|
||||
What we cannot prove in this environment:
|
||||
- Actual Booking search ranking positions for the same query, same dates, same device/location, same logged-out session.
|
||||
- HO36 vs Flaneur channel mix (Booking share of bookings) without internal data.
|
||||
|
||||
How to validate quickly (internal, 15 minutes):
|
||||
- Pull last 90 days bookings by channel (direct vs Booking vs Hostelworld) and compare conversion drops around the closure period.
|
||||
- Check Booking extranet: impressions, page views, conversion, cancellation rate, and Genius / preferred program status.
|
||||
|
||||
## 4) Product reality check: amenities and "value per euro"
|
||||
|
||||
### 4.1 Kitchen is a real differentiator (but it is not currently winning the sale)
|
||||
|
||||
Hostelworld facilities list:
|
||||
- HO36 kitchen: microwave only. [S11]
|
||||
- Le Flaneur kitchen: full self-catering (stove, utensils, fridge/freezer, etc). [S12]
|
||||
|
||||
This should be a powerful lever for budget travelers in winter. The fact it is not translating to higher occupancy implies the purchase decision is being lost earlier (trust, cleanliness, sleep, safety narrative).
|
||||
|
||||
### 4.2 Amenities matrix (select)
|
||||
|
||||
| Amenity (Hostelworld facilities) | HO36 | Le Flaneur |
|
||||
|---|---|---|
|
||||
| Kitchen | Microwave [S11] | Full self-catering [S12] |
|
||||
| Bar / cafe | Yes [S11] | Yes [S12] |
|
||||
| 24h reception | Yes [S11] | Yes [S12] |
|
||||
| Coworking / meeting rooms | Not listed [S11] | Listed [S12] |
|
||||
| Free security lockers | Not listed as free [S11] | Listed as free [S12] |
|
||||
| Air conditioning | Not listed [S11] | Listed [S12] |
|
||||
|
||||
## 5) Reputation: what guests actually complain about (last 12 months)
|
||||
|
||||
We cannot extract Google review text here (only rating + count). The deepest public review text we have is Hostelworld, which is still highly relevant to hostel demand.
|
||||
|
||||
Summary source: [S13]
|
||||
|
||||
### 5.1 HO36 (Hostelworld, last 12 months)
|
||||
|
||||
- Reviews (12m): 16; mean score 84.4/100; negative reviews 1. [S13]
|
||||
- Most consistent positives: cleanliness + staff; safety narrative is handled as reassurance even when the neighborhood is mentioned. [S13]
|
||||
|
||||
### 5.2 Le Flaneur (Hostelworld, last 12 months)
|
||||
|
||||
- Reviews (12m): 51; mean score 78.3/100; negative reviews 11. [S13]
|
||||
- Recurring pain points (multi-mention, not one-off "screamer" reviews):
|
||||
- Cleanliness / bathrooms (odor, hygiene) [S13]
|
||||
- Safety / neighborhood discomfort [S13]
|
||||
- Reception reliability / process issues (distinct from staff friendliness) [S13]
|
||||
|
||||
What this implies:
|
||||
- Even if the physical product is "good enough", the public narrative is not.
|
||||
- Fixing narrative requires fixing the underlying operational drivers and then creating fresh social proof fast.
|
||||
|
||||
## 6) The Christmas closure hypothesis (Dec 22-25)
|
||||
|
||||
Le Flaneur homepage includes a seasonal notice: "Conge de Noel du 22 decembre au 25 decembre inclus." [S14]
|
||||
|
||||
Plausible mechanism (needs validation):
|
||||
- Closure forces repeat guests (and local word-of-mouth) to choose substitutes.
|
||||
- OTA algorithms (especially Booking) are momentum-driven; a temporary drop in conversion/availability can reduce short-term ranking, which reduces impressions, which further reduces bookings (feedback loop).
|
||||
|
||||
Evidence needed to confirm/refute:
|
||||
- Channel bookings before and after closure (especially repeat guest identifiers).
|
||||
- Booking extranet metrics (impressions, conversion) for Dec and Jan.
|
||||
|
||||
## 7) Ranked hypotheses (with confidence and what to verify)
|
||||
|
||||
1) Cleanliness/bathroom trust gap reduces conversion (HIGH). [S13]
|
||||
- Verify: review responses, housekeeping logs, defect rate, bathroom photo quality on OTAs.
|
||||
|
||||
2) Booking.com traction gap drives visibility (MED-HIGH). [S01] [S02]
|
||||
- Verify: Booking extranet ranking + impressions and Genius / preferred status.
|
||||
|
||||
3) Safety/neighborhood narrative hurts Le Flaneur more (MED). [S13]
|
||||
- Verify: late arrival guidance, entrance lighting, locker/security messaging, review response strategy.
|
||||
|
||||
4) Sleep comfort / dorm UX issues compound the above (MED). [S13]
|
||||
- Verify: curtains, bunks stability, noise, heat/AC, wifi reliability.
|
||||
|
||||
5) Closure + momentum break reduced repeat demand and algorithmic position (LOW-MED). [S14]
|
||||
- Verify: internal channel/time-series data.
|
||||
|
||||
## 8) What to do next (triage plan)
|
||||
|
||||
### 0-14 days (stop the bleeding)
|
||||
|
||||
1) Bathroom trust sprint: deep clean + odor elimination + visible QA checklists; publish new bathroom photos across OTAs. [S13]
|
||||
2) Reply to the last 50 negative/neutral reviews with specifics: what changed, when, and how you will prevent repeats. [S13]
|
||||
3) Sleep product quick wins: tighten bunks, add hooks, improve lighting, reduce squeaks; message it as "better sleep" on Hostelworld/Booking. [S13]
|
||||
4) Safety framing: improve entrance lighting/signage; publish "late arrival" guidance; highlight lockers/security features consistently. [S12] [S13]
|
||||
|
||||
### 15-60 days (rebuild demand)
|
||||
|
||||
5) Booking review acquisition push: QR at checkout, staff ask, post-stay email; target +30 Booking reviews in 60 days (focus on cleanliness and bathrooms). [S02]
|
||||
6) Activate the kitchen: 2-3 weekly communal cooking nights (cheap, social, high-UGC) and post it relentlessly. [S12]
|
||||
7) Listing optimization: replace top-fold photos with bathrooms, beds, kitchen, common areas; keep copy consistent with the "tiers lieu" concept but lead with what converts. [S12] [S02]
|
||||
|
||||
### 60-120 days (structural advantage)
|
||||
|
||||
8) Track defect rate: weekly dashboard of cleanliness issues, bathroom incidents, noise complaints; tie it to staff incentives.
|
||||
9) Package peak periods: NYE-like periods need a clear product (social events + partners + bar programming) and a landing page.
|
||||
10) If closure is needed in future, pre-plan reactivation: communicate early, keep OTAs consistent, and run a "we're back" campaign to recover momentum.
|
||||
|
||||
## 9) TripAdvisor status (attempted)
|
||||
|
||||
TripAdvisor pages remain blocked by a DataDome CAPTCHA in this environment; no bypass attempted. [S18] [S19]
|
||||
|
||||
## 10) Sources (one URL per line)
|
||||
|
||||
[S01] HO36 Booking.com listing screenshot (rating + review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__booking__listing__20260103.png
|
||||
|
||||
[S02] Le Flaneur Booking.com listing screenshot (rating + review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__booking__listing__20260103.png
|
||||
|
||||
[S03] HO36 Hostelworld listing screenshot (rating + review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__hostelworld_listing__20260102.png
|
||||
|
||||
[S04] Le Flaneur Hostelworld listing screenshot (rating + review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__hostelworld__20260102.png
|
||||
|
||||
[S05] Hostelworld Lyon directory HTML (schema.org ItemList positions for both properties)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/raw/ho36__hostelworld_lyon__20260102.html
|
||||
|
||||
[S06] HO36 Google Maps embed iframe screenshot (review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__google_maps_embed_iframe__20260102.png
|
||||
|
||||
[S07] Le Flaneur Google Maps screenshot (rating) + embed iframe screenshot (review count)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__google_maps__20260102.png
|
||||
|
||||
[S08] HO36 direct booking pricing snapshot screenshot (Mews, proxy window)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__mews__pricing__20260103_20260104__20260103.png
|
||||
|
||||
[S09] Le Flaneur direct booking pricing snapshot screenshot (RoomRaccoon, proxy window)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__roomraccoon__pricing__20260103_20260104__20260103.png
|
||||
|
||||
[S10] Pricing snapshot JSON (room list, prices, availability, refund hints)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/pricing_window__20260103_20260104__20260103.json
|
||||
|
||||
[S11] HO36 Hostelworld facilities JSON (kitchen: microwave)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/hostelworld_facilities_ho36_270217.json
|
||||
|
||||
[S12] Le Flaneur Hostelworld facilities JSON (kitchen: full self-catering; coworking/meeting rooms)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/hostelworld_facilities_flaneur_100844.json
|
||||
|
||||
[S13] Hostelworld last-12-month review themes summary (method + counts)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/hostelworld_review_themes.md
|
||||
|
||||
[S14] Le Flaneur official site screenshot (includes seasonal closure notice + positioning/amenities)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__official_site__20260102.png
|
||||
|
||||
[S15] HO36 official site screenshot (positioning + amenities highlights)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__official_site__home__20260102.png
|
||||
|
||||
[S16] HO36 evidence dataset (booking engine, links, metrics)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/evidence.json
|
||||
|
||||
[S17] Le Flaneur evidence dataset (booking engine, closure notice, links, metrics)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/evidence.json
|
||||
|
||||
[S18] HO36 TripAdvisor blocked (DataDome CAPTCHA screenshot)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/ho36/screenshots/ho36__tripadvisor__listing__20260103.png
|
||||
|
||||
[S19] Le Flaneur TripAdvisor blocked (DataDome CAPTCHA screenshot)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/data/flaneur/screenshots/flaneur__tripadvisor__listing__20260103.png
|
||||
|
||||
[S20] Le Flaneur Instagram follower count (audit output)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/flaneur_googlebot_audit.jsonl
|
||||
|
||||
[S21] HO36 Instagram follower count (audit output)
|
||||
https://git.infrafabric.io/danny/flaneur/src/branch/data/flaneur/verify/results/ho36_googlebot_audit.jsonl
|
||||
Loading…
Add table
Reference in a new issue